The sign of a failing talk show is when guests are appearing for no apparent reason. Or the talk show tries to mimic a successful, popular one in their genre. Both of those things happened on “Megyn Kelly Today.”
On Thursday, Kelly had Hoda Kotb on the show for no reason other than to try to gain some viewers. Copying Ellen Degeneres’ successful style, Kelly and Hoda tried to eat up some time…dancing.
Kelly’s show on NBC has been on air for almost a month, and she isn’t getting the audience the executives had hoped. The Washington Post’s Travis Andrews noted the viewership issue in a report published Friday. Travis pointed out since taking over that time slot Kelly has failed to live up to the benchmark set by Tamron Hall and Al Roker, who previously held that slot, according to Breitbart.
— Kate Aurthur (@KateAurthur) October 19, 2017
“Her ratings aren’t even close to those of her predecessors, Tamron Hall and Al Roker, compared to their show during the same time-slot last year. During her debut week, Kelly’s show was down 12 percent in total viewership from that time slot last year,” Travis wrote. “The second week brought in 24 percent fewer viewers, and the third week saw a 23 percent smaller audience, according to Nielsen data obtained by Variety.”
Kelly’s efforts to liven up her show was noticed by many, but not in a good way. Buzzfeed’s Kate Aurthur took to social media to share that she had “never been so embarrased.”
“There is talk within NBC of switching Kathie Lee and Hoda’s show with Megyn’s show,” a Today insider told Radar Online.
“This way Kelly cannot hurt Kathie Lee and Hoda’s ratings anymore with her terrible lead-in. Additionally, they are debating taking the Today name out of Megyn’s show title and just calling itMegyn Kelly,” revealed the insider. “They don’t want her to tarnish the Today show brand anymore.”